The developers have started leasing units at a 30-story luxury apartment building in downtown Fort Lauderdale called Amaray Las Olas, scheduled to open in spring.
Monthly rents generally range from $2,000 to $5,800 for apartments that range in size from 768 to 2,450 square feet.
The rents are higher than Broward County's overall average of $1,553, according to L. Keith White, president of Reinhold Wolff Economic Research in Oakland Park.
But White told the Sun-Sentinel premium rents for luxury apartments near downtown night life have become the norm: "It' s to be expected. It's not unusual anymore."
The Rockefeller Group and a division of Stiles Corporation are the developers of Amaray Las Olas at 215 Southeast 8 Avenue in Fort Lauderdale. They have opened a leasing center at 790 East Broward Boulevard.
Amaray's amenities will include a coffee bar, yoga studio, swimming pool, billiard lounge, dog spa and dog park.
The developers of Amaray are targeting professionals in Fort Lauderdale who want big apartments and little home-maintenance duty.
Dog Eagon, president of Stiles, told the Sun-Sentinel: "It's amazing how many people I talk to who feel exactly that way."
Sun-Sentinel — Mike Seemuth
Leasing Begins For Amaray Las Olas Apartments
Posted on 1/18/2016